Campaign  in 
Army  and  Navy  Camps 


Bulletin  X 
United  War  Work  Campaign 
for  $170,500,000 
November  11-18,  1918 


SERIES  OF  CAMPAIGN  BULLETINS 

I.  Organization  in  the  City,  Large  or  Small 
II.  Organization  in  the  County 

III.  Preparation  and  Assignment  of  Lists 

IV.  Victory  Boys 
V.  Victory  Girls 

VI.  The  Campaign  among  Students 
VII.  The  Campaign  in  Industries 
VHI.  Publicity  Organization  and  Distribution 
IX.  Meetings:  How  to  Plan  and  Conduct 
X.  Campaign  in  Army  and  Navy  Camps 
XI.  Collection,  Custody,  and  Forwarding  of  Funds 
XII.  The  Precinct  Plan 

XIII.  The  Influenza  and  the  United  War  Work  Campaign 

XIV.  Why  We  Need  Much  More  Than  $170,500,000 


Issued  by  the 
OFFICE  OF  THE  DIRECTOR  GENERAL 
347  Madison  Avenue,  New  York,  N.  Y. 


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NATIONAL    ARMY    AND    NAVY    CAMPAIGN  ADVISORY 
COMMITTEE 

Newton  D.  Baker,  Secretary  of  War 

Maj.  Gen.  George  Barnett,  Comdt.  of  Marine  Corps 

Adm.  William  S.  Benson,  Chief  of  Naval  Operations 

Benedict  Crowell,  Assistant  Secretary  of  War 

Josephus  Daniels,  Secretary  of  the  Navy 

Frederick  P.  Keppel,  Third  Assistant  Secretary  of  War 

Gen.  Peyton  C.  March,  Chief  of  Staff 

Paym.  Gen.  Samuel  McGowan,  Chief  of  Bureau  of  Supplies  and  Ac- 
counts 

Adm.  Leigh  C.  Palmer,  Chief  of  Bureau  of  Navigation 
Franklin  D.  Roosevelt,  Assistant  Secretary  of  the  Navy 
John  D.  Ryan,  Second  Assistant  Secretary  of  War 

NATIONAL    ARMY    AND    NAVY    CAMPAIGN  EXECUTIVE 
COMMITTEE 

J.  S.  Tichenor,  National  War  Work  Council  of  the  Y.  M.  C.  A. 
J.  W.  Mulligan,  National  Catholic  War  Council  (K.  of  C.) 
Col.  Harry  Cutler,  Jewish  Welfare  Board 

A.  H.  Whitford,  Director  Campaign  Divisions  United  War  Work 
Campaign 

NATIONAL    ARMY    AND    NAVY    CAMPAIGN  EXECUTIVE 
SECRETARY 

William  E.  Adams 


DEPARTMENT  SECRETARIES  OF  THE  ARMY  AND  NAVY 
CAMPS  DIVISION 


Northeastern,  W.  A.  Morse 
Eastern,  R.  H.  Edwards 
Southeastern.  S.  A.  Ackley 


Central,  K.  A.  Shumaker 
Southern,  H.  P.  Demand 
Western.  F.  A.  McCarl 


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WAR  DEPARTMENT 


Washington.  October  18.  1918. 

Dear  Dr.  Mott: 

On  my  return  from  Europe  I  am  more  than  pleased  to  learn  of  the 
successful  progress  which  you  have  made  in  projecting  the  plan  of 
the  United  War  Work  Campaign.  I  have  received  most  gratifying 
reports  of  the  splendid  spirit  of  cooperation  on  the  part  of  the  Young 
Men's  Christian  Association,  National  Catholic  War  Council  (Knights 
of  Columbus),  Jewish  Welfare  Board,  and  other  agencies. 

The  proposal  to  extend  the  campaign  to  all  of  the  military  training 
camps  large  and  small  meets  with  my  hearty  approval.  In  fact  it 
would  be  a  serious  mistake  not  to  afford  the  officers  and  enlisted  men 
this  opportunity  to  join  with  their  fellow  citizens  in  this  great  patriotic 
endeavor  on  behalf  of  their  comrades  in  arms. 

I  am  confident  yovi  will  meet  with  the  hearty  cooperation  of  all  the 
Commanding  Officers  in  furthering  your  plan. 

Very  sincerely, 

NEWTON  D.  BAKER, 

Secretary  of  War. 

Dr.  John  R.  Mott, 

Director  General,  United  War  Work  Campaign 
347  Madison  Avenue, 
New  York  City. 


THE  SECRETARY  OF  THE  NAVY 

Washington,  October  17,  1918. 

Dear  Dr.  Mott: 

Your  plan  to  enlist  the  cooperation  of  all  the  officers  and  men  in  our 
various  naval  stations  and  on  our  ships  in  American  waters  in  the 
United  War  Work  Campaign  is  in  keeping  with  the  real  American 
spirit  of  the  hour,  and  I  wish  most  emphatically  to  endorse  it. 

Any  one  who  has  seen  what  I  have  of  the  invaluable  service  ren- 
dered by  the  Young  Men's  Christian  Association,  Young  Women's 
Christian  Association,  Catholic  War  Council,  the  Jewish  Welfare 
Board,  the  American  Library  Association,  the  Salvation  Army,  and 
the  Camp  Community  Service  must  be  proud  of  these  manifestations 
of  unselfish  interest  of  the  American  people  in  the  boys  of  our  large 
and  ever-growing  Navy.  I  would  find  it  difficult  to  over-state  my 
sense  of  appreciation  of  what  their  varied  and  practical  ministry  to 
the  body,  mind  and  spirit  of  our  fighting  forces  means  in  the  ac- 
complishment of  the  great  purpose  before  us  in  this  war. 

Your  plan  is  such  as  I  am  sure  will  meet  the  hearty  sympathy  and 


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cooperation  of  every  one  of  our  able  Commanding  Officers, 
5,000,000  splendid  young  men  in  the  service.  Their  interesl 
heightened,  because  all  of  us  in  the  Navy  realize  that  this  m 
is  on  behalf  of  their  shipmates  on  the  other  side. 


Sincerely  yours, 


JOSEPHUS  DANIELS, 


Secretary  of  the  Navy. 


Dr.  John  R.  Mott, 

Director  General, 

United  War  Work  Campaign, 

347  Madison  Ave.,  New  York. 

FOREWORD 

1.  The  suggestions  made  herein  to  Departmental  and  Camp  Army 
and  Navy  Campaign  Executive  Secretaries  are  intended  to  follow  the 
general  plans  of  the  United  War  Work  Campaign  except  that  State 
groupings  have  been  removed  because  the  natural  divisions  of  this 
national  body  of  men  do  not  follow  below  the  departmental  line. 
This  part  of  the  United  Campaign  can  be  made  a  great  help  to  the 
entire  enterprise,  but  because  of  the  many  and  difficult  relationships 
involved,  extreme  care  must  be  exercised  as  each  advance  step  is 
taken.  It  is  extremely  important  that  leaders  be  chosen  who  have 
a  background  of  experience  regarding  relationships  to  the  Military 
and  Naval  establishments. 

2.  This  division  differs  somewhat  from  other  sections  of  the  United 
War  Work  Campaign  in  spirit  and  method.  The  effort  should  be 
not  to  get  a  pledge  from  every  man,  but  to  give  each  man  a 
chance  to  subscribe.  An  efficient  organization  will  extend  the 
opportunity  to  all.  The  individual  response  should  be  an  expression 
of  privilege  and  not  coercion.  When  the  campaign  is  over  the  success 
should  be  measured  in  good  will  and  not  in  dollars. 

GOVERNMENT  APPROVAL 

Approval  has  been  given  by  the  Secretaries  of  the  War  and  Navy 
Departments  for  a  campaign  for  funds  to  be  conducted  in  home  camps 
and  naval  stations  as  a  part  of  the  United  War  Work  Campaign. 


All  Army  Camps  and  Naval  Stations  in  the  United  States,  the 
Insular  Possessions  and  the  Canal  Zone,  together  with  those  on  the 
United  States  War  Ships  in  home  waters  comprise  the  field  of  this 
Division. 

S.  A.  T.  C.  groups  are  a  part  of  the  Student  Division  field. 
All  camps  or  stations,  however  small,  should  be  made  a  part  of 
the  program. 


FIELD 


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OBJECTIVE 

The  objective  of  this  division  of  the  campaign  is  to  give  to  every 
man  in  the  service  the  opportunity  to  participate  in  this  great  united 
effort.  They  should  fully  understand  that  this  is  not  for  themselves  or 
their  associates  in  the  home  camps,  but  for  their  Comrades  in  Arms 
Overseas. 

QUOTAS 

No  definite  quota  has  been  assigned  this  Division,  but  it  is  hoped 
that  at  least  $3,000,000  will  be  contributed  by  our  Army  and  Navy 
forces.  Money  derived  from  this  Division  will  not  be  considered  a 
part  of  any  Department  Quota. 

NATIONAL  ORGANIZATION 

The  National  Organization  provides  for  the  following: 

1.  A  National  Army  and  Navy  Executive  Campaign  Committee, 
appointed  by  the  Director  General: — a  committee  of  five  composed  of 
the  Director  of  Campaign  Divisions,  the  National  Army  and  Navy 
Campaign  Secretary,  and  one  representative  of  each  of  the  following 
agencies: — The  National  War  Work  Council  of  the  Y.  M.  C.  A.,  the 
National  Catholic  War  Council  (K.  of  C.)  and  the  Jewish  Welfare 
Board. 

2.  A  National  Army  and  Navy  Advisory  Campaign  Committee, 
formed  by  the  Director  General,  composed  of  prominent  Army  and 
Navy  officials. 

3.  A  National  Army  and  Navy  Camps  Campaign  Executive  Secre- 
tary appointed  by  the  Director  General. 

DEPARTMENT  ORGANIZATION 

1.  The  campaign  of  the  Army  and  Navy  Division  will  be  conducted 
along  Department  lines.  Results  will  be  credited  to  the  Department 
in  which  camps  are  located. 

2.  A  Department  Army  and  Navy  Campaign  Executive  Secretary 
will  be  appointed  for  each  Department  by  the  Department  Campaign 
Director,  after  consultation  with  the  Department  Campaign  Executive 
Committee.  This  Secretary  is  authorized  to  secure  such  associates 
as  are  needed. 

3.  A  Department  Army  and  Navy  Advisory  Campaign  Committee 
should  be  appointed.  This  committee  will  be  composed  of  the  De- 
partment Campaign  Director,  the  Department  Army  and  Navy  Cam- 
paign Executive  Secretary,  one  representative  of  each  of  the  following 
agencies :— The  National  War  Work  Council  of  the  Y.  M.  C.  A.,  the 
National  Catholic  War  Council  (K.  of  C),  and  the  Jewish  Welfare 
Board,  and  certain  prominent  Army  and  Navy  officials. 


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CAMP  OR  SHIP  ORGANIZATION 

1.  Each  camp  will  have  a  campaign  manager  who  will  be  appointed 
by  the  Department  Army  and  Navy  Campaign  Executive  Secretary 
after  his  nomination  by  the  camp  representatives  of  the  agencies 
involved.  These  camp  representatives  will  be  called  together  in  spe- 
cial conference  for  the  express  purpose  of  making  this  nomination  by 
the  Department  Army  and  Navy  Campaign  Executive  Secretary  or 
his  representative.  In  camps  where  but  one  agency  is  represented, 
the  Camp  Campaign  Manager  will  be  appointed  by  the  Department 
Army  and  Navy  Campaign  Executive  Secretary.  The  Department 
Army  and  Navy  Campaign  Executive  Secretary  will  appoint  a  Cam- 
paign Manager  for  each  ship  in  his  area,  and  a  Fleet  Campaign  Secre- 
tary when  such  an  appointment  seems  feasible. 

2.  The  campaign  in  camp  or  on  ship-board  should  be  conducted 
by  a  Campaign  Committee,  composed  of  the  chief  representative  of 
each  of  the  agencies  operating  within  the  camp.  These  committee 
members  will  select  two  commissioned  officers  as  additional  members 
of  the  committee,  one  of  whom  shall  be  chairman,  the  other  treasurer. 
The  camp  Campaign  Manager  will  be  a  member,  ex  officio,  of  this 
committee. 

3.  Regimental  and  Company  or  Ship  Campaign  teams  will  be  or- 
ganized, composed  primarily  of  officers  and  enlisted  men.  Enough 
camp  and  ship  secretarial  representation  should  be  provided  on  these 
teams  to  insure  the  promotion  of  the  local  campaign  in  harmony  with 
the  plans  and  purposes  of  this  division  of  the  Campaign. 

4.  Camp  or  Ship  representatives  of  the  various  agencies  involved 
will  necessarily  take  the  lead  in  organizing  the  campaign  plans  but 
the  actual  solicitation  should  be  carried  on  by  the  officers  and  men. 

5.  As  the  first  step  in  organizing  a  unit  of  the  campaign,  the  ap- 
proval of  the  Commanding  Officer  should  be  secured.  Campaign 
plans  should  be  presented  to  the  officers  at  meetings  called  by  the 
Commanding  Officer  wherever  possible,  or  by  such  other  means  as 
may  be  most  effective. 


PUBLICITY 

1.  A  reasonable  number  of  special  speakers  will  be  provided  by  the 
Department  Campaign  Headquarters  upon  request  made  through  the 
Department  Army  and  Navy  Campaign  Executive  Secretary. 

2.  Posters  should  be  secured  from  Departmental  Campaign  Head- 
quarters, and  special  posters  and  notices  may  be  prepared  in  camp 
to  meet  special  needs. 

3.  "Trench  and  Camp"  and  any  other  camp  or  ship  publication 
should  be  used  extensively. 


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4.  Announcements  should  be  made  at  various  military  formations, 
when  this  is  in  harmony  with  the  wishes  of  officers  in  command. 

5.  Announcements  made  by  special  speakers  or  lantern  slides  at 
entertainments,  religious  meetings,  educational  classes,  etc.,  at  the 
various  service  buildings,  and  at  entertainments  in  the  Liberty 
Theatres,  would  be  very  effective. 

6.  The  use  of  Company  and  other  official  bulletin  boards  can  be 
arranged. 

METHOD  OF  SECURING  SUBSCRIPTIONS  AND  CONTRIBU- 
TIONS 

1.  It  is  expected  that  a  majority  of  the  subscriptions  will  be  made 
through  the  use  of  the  regular  Government  allotment  form,  approval 
for  the  use  of  which  has  been  secured. 

2.  Others  will  desire  to  make  cash  contributions,  for  which  a  receipt 
will  be  given  and  of  which  a  proper  record  should  be  made. 

3.  Certain  men  will  desire  to  contribute  large  amounts  in  one  or 
more  payments.  These  contributors  should  be  provided  with  the  reg- 
ular pledge  card  of  the  United  War  Work  Campaign,  which  form 
will  be  used  in  recording  these  gifts. 

COLLECTION  AND  FORWARDING  OF  FUNDS 

To  safeguard  the  collection  and  forwarding  of  funds,  the  local  cam- 
paign treasurer  shall  receive  all  funds  and  forward  same  to  the  De- 
partment Committee  Treasurer,  who  in  turn  will  forward  the  depart- 
ment funds  as  rapidly  as  assembled  to  the  National  Campaign 
treasurer. 

REPORTING  CAMPAIGN  RESULTS 

Camp  campaign  results  will  be  reported  daily  to  the  Department 
Army  and  Navy  Campaign  Executive  Secretary  by  wire,  at  an  hour 
mutually  agreed  upon.  The  Department  Army  and  Navy  Campaign 
Secretary  will  report  the  results  of  the  campaign  in  this  department 
each  day  by  wire  at  an  hour  that  will  be  decided  upon  later. 

ESSENTIALS  TO  THE  CONDUCT  OF  A  SUCCESSFUL  CAM- 
PAIGN IN  THE  MILITARY  CAMPS  AND  NAVAL  STATIONS 
OF  THE  UNITED  STATES 

I.    Competent  Counsel 

1.  Full  conference  should  be  encouraged  between  Camp  and  De- 
partment Campaign  representatives. 

2.  Officers  should  be  consulted  for  advice  as  well  as  for  approval. 

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3.  The  men  who  are  to  be  solicited  should  be  consulted  with.  A 
camp  group  of  representative  officers  and  a  group  of  representative 
men  of  the  service  endorsing  the  proposed  campaign  would  greatly 
strengthen  its  relation  to  the  camp. 

//.    An  Adequate  Goal 

A  goal  basis  for  each  camp,  if  acceptable,  will  produce  a  larger 
amount  of  money  than  could  be  raised  were  no  goal  held  in  mind.  If 
a  camp  goal  is  adopted,  the  camp  campaign  manager  will  not,  in  any 
case,  apportion  this  goal  to  the  various  Military  Divisions  of  the  camp. 

///.    A  Strong  Organization 

The  effort  should  not  be  to  get  a  pledge  from  every  man,  but  to 
give  each  man  a  chance  to  subscribe.  An  efficient  organization 
will  extend  the  opportunity  to  all.  The  individual  response  should  be 
an  expression  of  privilege  and  not  coercion.  When  the  campaign  is 
over,  the  success  should  be  measured  in  good  will  and  not  in  dollars. 

IV.  A  Schedule  of  Operations 

1.  Competent  counsel  should  result  in  a  definite  comprehensive  plan 
of  Campaign  Organization  agreed  upon  before  October  28th. 

2.  Selection  of  campaign  leaders  and  workers  should  be  completed 
by  November  1st, 

3.  Conference  meetings  of  camp  campaign  workers  should  be  held 
between  November  1st  and  5th. 

4.  General  camp  publicity  should  be  promof^d  between  November 
5th  and  11th. 

5.  Campaign  should  be  conducted  November  11th  to  18th. 

V.  Proper  Consideration  of  the  Officers  and  Men 

1.  Make  plain  to  them  the  campaign  objective,  viz.  an  opportunity 
for  all  to  participate. 

2.  Make  all  feel  that  they  are  not  to  be  held  up  but  that  their  re- 
sponse is  the  expression  of  a  willing  spirit. 

3.  Help  all  to  see  that  the  primary  use  of  gifts  from  men  in  The- 
Service  in  this  country  will  be  for  others,  not  for  themselves.— For  the 
A.  E.  F.,  for  men  in  allied  Armies,  and  for  Prisoners  of  War. 

(Above  outlined  by  A.  H.  Whitford.) 


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